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About. I've been in the creative industry now for over 20 years. Find out more about this glorious journey so far.

I’m a strategic and creative problem solver with over 20 years’ experience in the design and marketing industry. Passionate about my craft and effectiveness, with a little OCD thrown in, I deliver praiseworthy creative on every brief. I’m a people person and a team leader. I find nothing more rewarding than being part of a creative environment to produce something that everyone can be proud of.

Hallelujah / Freelance Creative /
New Zealand / Australia

Now I’m freelancing as a Creative Director and Senior Art Director in Auckland, Wellington, Sydney, Melbourne and wherever else the work takes me.

2013 – 2015
Twenty / Creative Director /

A digital-age direct marketing agency, Twenty uses analysis to drive strategy and creative to drive behaviour change and brand engagement. Clients included BMW/Mini, Energy Online, AA Insurance, AA Life, Asteron, Heart Foundation, Pet Doctors, Placemakers, Metro Glass, Volkswagen and Southern Cross Health.

My biggest achievement: concept development and production of 'Cheaper energy has landed', which launched UFOs over Auckland’s skyline.

2015 AMES Awards – Silver, AA Insurance: In it for life.
2014 NZDMA Awards – Nexus Supreme, AA Insurance: In it for life.
2014 NZDMA Awards – Gold (x2), AA Insurance: In it for life.
2014 NZDMA Awards – Silver, AA Insurance: In it for life.
2014 NZDMA Awards – Bronze, AA Insurance: In it for life.
2014 NZDMA Awards – Silver, Heart Foundation: Christmas appeal.
2013 EFFIES – Bronze, AA Insurance: Who’s got my house keys.

2012 – 2013
Hallelujah / Creative Director /

Hallelujah provided creative services to agencies and direct to clients. Clients included Flybuys, New World, Mitre 10, Plunket, Retinae Productions and Eleven.

I worked with the Eleven agency for nearly a year, both freelancing and full time. Eleven has a strong strategic through-the-line offering for clients in the rural sector. Their clients included: Ballance, MSD, Co-operative Bank and The Rural Bank.

My biggest achievement during this period was the idea development and production of Plunket's national 'Bear Hug' appeal which continues today, and Ballance's Fieldays tent where 10,000 pies were eaten in four days.

2012 NZDMA Awards – Nexus Gold, ANZ: Customer Transition Comms.
2012 NZDMA Awards – Silver, New World: Wine awards.
2012 NZDMA Awards – Bronze, New World: Christmas Nights.

2007 – 2012
RAPP Tribal / Creative Director /

Part of the DDB Group, RAPP Tribal is an integrated agency connecting customers to brands online and off. Clients included ANZ, The National Bank, CIGNA Life Insurance, Flybuys, Telecom, Volkswagen, Salvation Army, CCS Disability and Land Information.

Highlights during my five years: setting up RAPP’s first New Zealand creative department, and winning ANZ National Bank and Telecom businesses.

2011 Pride in Print – Gold, ANZ: Rugby World Cup Visa Card.
2010 RSVPs – Bronze: ANZ, Wake up smart.
2008 Echo’s – Gold, CIGNA Life Insurance: Distill.
2008 Art of The Envelope, ANZ: Kind things.
2007 RSVPs – Bronze, CIGNA Life Insurance: Funeral Plan DRTV.
2007 AdMedia Direct Agency of the Yea – Finalist.
2007 RSVP’s – Best Use of Mail as a Medium Winner, NZ Post: Design a Stamp.
2007 RSVP’s – Lead Generation Silver, NZ Post: Design a Stamp.

2000 – 2007
Aim Proximity / Senior Art Director /

Part of the Clemenger Group, Proximity New Zealand is the world’s #1 ranked direct agency. They make brands more valuable to people, and people more valuable to brands. Clients include ACC, Toyota, Lexus, Telecom, IAG Insurance, State Insurance, New Zealand Post, Fly Buys, Shell, Asteron, and Royal and Sun Alliance.

This was a very exciting period – I learnt the direct marketing craft at a time when the client’s budget didn't seem to be an issue and everyone was starting to embrace digital media.

2006 Cannes Lions Direct – Finalist, Telecom: Sweet Deal.
2006 Echo – Silver, Telecom: Sweet Deal.
2006 Art of The Envelope – Mailed Masterpiece Winner, Telecom: Full Fat Internet.
2005 Caples – Silver, Telecom: Sweet Deal.
2005 Caples – Bronze, Telecom: Full Fat Internet.
2004 RSVP’s – Silver, ACC: Think Small.
2004 Caples – Bronze, ACC: Look Out For Each Other.
2004 Pride in Print – Highly Commended, Lexus: RX330.
2004 Caples – Bronze, Toyota: Prado.
2003 Echo – Leader, TAB: Priority Access.
2002 Caples – Silver, Telecom: Remote Office.
2002 RSVP’s – Bronze, TAB: Priority Access.
2001 Echo – Leader, TAB: Priority Access.
2001 Echo – Leader, TAB: IVR launch.
2001 RSVP’s – Bronze, TAB: Touch tone Betting.
2001 Pride in Print – Highly Commended, Toyota: Corolla.

1998 – 2000
Tequila Payne Stracey / Art Director /

This was the UK’s second-largest direct mail agency and the centre for Tequila's Worldwide Network. I worked across many of their blue chip clients including Marlboro, Sky Television, Open (interactive TV), Nissan UK, Chrysler Jeep, Lufthansa, Pall Mall Croatia and Holsten Pilsener.

Marlboro was the most exciting of them all. Historically conjuring up images of cowboys, it become something of a fashion icon in the UK.

1998 DMA/Royal Mail Direct Marketing Awards – Gold, Marlboro: Puffer pack.

1997 – 1998
Designhall / Designer /

Working as a designer in London, I contracted to The Team, where I got to work with Neville Brody on a Macromedia conference. Other clients included Sony, Apple Records, Nortel Telecommunications, Pages, Ski Netica, Smith Watkins Musical Instruments and The Stationery Office.


1994 – 1997
AJ Hackett Bungy / Designer /

I helped set up an in-house studio to produce all of their graphic design and advertising. Other clients included Destination Queenstown, The Helicopter Line, Mt Cook Line Ski Fields, plus many small adventure tourism operators.

1995 SIAA (South Island Advertising Awards) – Best in print, AJ Hackett profile.
1996 SIAA (South Island Advertising Awards) – Best in print, AJ Hackett fashion.

1993 – 1994
Cue Design / Designer /

I worked in corporate design for Telecom NZ, National Mutual Finance and Government departments. I was involved from concept to producing final artwork for corporate identities, annual reports, promotional material and packaging.


1992 – 1993
Megabyte Graphics / Designer /

Working as a graphic designer, I gained experience in the print and production process. Clients included Colenso, Saatchi & Saatchi, Lotto and ANZ Bank.


1989 – 1991
Visual Communication Design /

This was an intense, hands-on, degree-equivalent course that covered all aspects of design, including design history, typography, photography, illustration and advertising. The curriculum led us to our thesis, a six month project to promote the New Zealand ski industry with a common pass system.


Professional skills

I am a strategic and creative problem solver with over 20 years’ experience creating solutions for clients.
I have a strong knowledge of digital and how to make it work well, from eDMs to campaign microsites.
Over 15 years’ of DM experience connecting customers to brands and generating responses.
A designer by trade, I have a good eye for typography, photography, and everything in between.