This Fieldays tent backed up a promise: the best soil on earth. To show this, we created the best pies on earth. 'The proof is in our pies' execution was a statement of leadership that pitted Ballance against its competitors.
Everything Ballance does helps New Zealand farmers deliver the best meat, best dairy and best produce in the world – all ingredients that go into making the best pies in the world. So the real proof of Ballance’s soil quality? It’s all in the pies. We tasked Michael Van de Elzen to create the world’s best pies from produce grown on Ballance’s customers’ farms.
The tent led visitors on a journey from paddock to pie. Starting with the best soil on earth, visitors would move through interactive displays of NZ farms hosted by the farmers who’d grown the produce to make the world’s best pies.