An integrated campaign for Retrofit Double Glazing giving Kiwis the inside story on the inside of their home. RetroFit had a compelling story to tell and it’s these “Did you knows…” that are creating flashpoints for consideration. We created a platform that glued these “Did you knows…” together, so that they own them and allowing RTetroFit to become a category leader.
The creative idea was to create an expose-style platform that revealed rational, emotional and financial benefits of living in a warmer drier home in one-hit. Effectively, we wanted to put some fuel around these flashpoints and drive action. The Inside Story sets a smart authoritative tone or voice that promises to deliver game-changing information to homeowners.